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Bank branches out
It has the strength of a $700 million company and is as comfortable as a handshake. It is an internationally respected leader because of its focus on the individual.
It is BBVA Compass, headquartered in Birmingham, Ala., and celebrating a full decade of doing business in the Valley of the Sun. Since 1999, BBVA Compass has grown to some 70 branches across Arizona, including 45 in the greater Phoenix area.
“The delivery of our services differentiates us from other banks and institutions,” says Lynne Herndon (left), BBVA Compass city president-Phoenix. “We place our customers at the center of our focus; we offer our clients local service and local decision-making. It is our goal to serve the business, business owner, and business owner’s employees in an excellent way.”
Herndon, responsible for the commercial lending activities for business owners in Phoenix with targeted annual revenues from $5 million to $250 million, points proudly to such customer services provided by BBVA Compass as retail, commercial, wealth management, insurance, employee banking, and more. The bank provides services through three major business units: Corporate Banking, Retail Banking, and Wealth Management.
She notes that BBVA Compass’ presence in the Phoenix market is a natural. “BBVA Compass has historically selected cities with strong commercial and population growth for centers of business operations,” says the fifth-year company executive. “There is no doubt that Phoenix offers both, and therefore is a critical market for us.”
With all eyes on the economy, Herndon says BBVA Compass – among the top 25 largest banks in the U.S. – is perfectly poised for the future.
“We continue to exercise sound underwriting practices despite the heavy competition in the marketplace, and with the strength of our parent company, we maintain positive capital such that we are able to lend today,” she says. “With continued population growth, the Phoenix market, as well as other markets we serve, should see a speedier recovery.”
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-Written by Sandy Des Georges. This story originally appeared in the October 2009 issue of IMPACT Magazine.
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