Forbes named Desert Financial Credit Union as a Best-In-State Credit Union in 2023 and the top credit union in Arizona for the fifth year in a row.
Forbes, along with the statistics and industry ranking provider Statista Inc., conducted an independent survey of approximately 31,000 U.S. consumers to identify the Best-In-State Credit Unions 2023. Respondents were asked to rate credit unions at which they have or previously had checking or savings accounts. Desert Financial was among the top 3.4% of all U.S. credit unions to cut.
Survey participants made recommendations regarding overall satisfaction; they also assessed banks in the following areas: Trust, Terms & Conditions, Branch Services, Digital Services, Customer Service and Financial Advice.
In addition to the survey, Statista Inc. analyzed publicly available online reviews and ratings and applied that analysis to each credit union’s overall score. Forbes announced the list on June 20, 2023, on their website.
To view the complete list from Forbes, visit forbes.com/best-in-state-credit-unions. To learn more about Desert Financial Credit Union, visit DesertFinancial.com.
About Desert Financial Credit Union
Celebrating more than 84 years in Arizona, Desert Financial is the state’s most trusted local credit union, with over $8 billion in assets, 400,000+ members and 45 branches. Membership eligibility is open across Arizona with contactless solutions making it easy to click, call, or come in. As a not-for-profit cooperative, Desert Financial takes pride in sharing success. In 2023, members received $16 million in dividends via the Member Giveback Bonus, and the credit union became the official retail banking partner of Arizona State University.