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Arizona Business Index

Statewide Consumer Survey

The Arizona Business Index ™ (ABI™) is a barometer of the health of the Arizona economy from the perspective of the Arizona consumer. This extensive statewide consumer sentiment survey provides an accurate pulse on the key indicators that drive the economy and delivers expert insight into consumer confidence to help aid in decision making. The index is based on consumers’ perceptions of business conditions, personal finances, and buying conditions.

The ABI reflects prevailing business conditions and likely developments for the months ahead. This monthly report details consumer attitudes and buying intentions, with data available by age, income, region, ethnicity, and political proclivity in Arizona. The ABI has been created as the flagship Sentiment Index that will trace consumer sentiment in Arizona, but will be able to build a state-by-state examination among those using the University of Michigan’s Consumer Sentiment Index methodology.

Invest in your business; subscribe to the Arizona Business Index!

Why Invest?

The ABI Project will provide information that is not currently available in the marketplace. For example, it is easy to collect survey responses, but it is difficult to separate the relevant public opinion data from other noise that is available.

The Project will provide the most comprehensive consumer sentiment polling in the State of Arizona to help distinguish fact from fiction. The project methodology is modeled after the University of Michigan’s Consumer Sentiment Index, which has proven to be a leading indicator of upward and downward economic trends. The Project will be able to adapt as quickly as the business cycle and political climate change, which is a unique aspect of this particular product: it adapts to your needs.

For example, due to recent events, a section regarding the impacts of COVID-19 has been added to the survey to measure and track the effects. The Project will also be managed by experts in public opinion polling, data science, and public policy to provide the most accurate report.

Investors in the Arizona Business Index Project will have exclusive access to this valuable insight, as well as personalized opportunities to have the information presented to their companies on an individual basis. Sponsoring companies will also receive recognition on the report and at any Forums presenting the findings.

What is the Value?

ABI investors receive:

    • Exclusive access to the ABI data portal
    • Quarterly topline and crosstab reports (including basic demographics such as geographic region, age, ethnicity, and gender)
    • Monthly topline reports
    • Quarterly executive summary reports
    • Company recognition on reports
    • And more!

Arizona Business Index Exclusive Content

See the value that ABI can provide to your business. For Q3 only, we are releasing the ABI quarterly report and insights memo!

View Q3 Sample Report

View Q3 Insights Memo

View the Launch Event

Interested in the Arizona Business Index? Contact Janelle Tassart at to select an investment level that will provide your business the insights you need.