Accounting and financial consulting firm continues growing
When REDW moved into Phoenix in 2011, the leaders of the accounting and financial consulting firm made sure they were smart — and patient — in their approach.
“We knew that trying to organically grow a firm in the Phoenix market was going to be tough and take a number of years,” explains Mike Allen, a senior principal with the firm and head of its Audit & Consulting department. “Phoenix is a small, tightly knit business community.”
Their patience paid off when the Albuquerque-based firm had the opportunity to join forces with two well-established Phoenix certified public accounting firms: Abalos & Associates, PLLC, and Miller, Allen & Co., PC.
“We had the mentality that it was important to associate ourselves with people who already had a great reputation and long-standing business relationships in this market,” Allen adds.
In the last five years, REDW has doubled in size partially as a result of these acquisitions. The firm, which has been among the 10 largest CPA firms in the Southwest since 2009, offers tax and audit services, benefits and HR consulting, wealth management, valuation, forensic accounting and business software solutions.
With 60 people in the Phoenix office and 180 firm-wide, REDW is offering a fresh choice both as an employer and as a provider of financial services.
“It’s so exciting to be in this space right now,” says Sandy Abalos, principal-in-charge and head of the Tax department. “We have the resources and service offerings of the Big Four accounting firms with a small firm service attitude.”
That service attitude, Abalos explains, is about giving every client the same level of attention and care, regardless of size, and excellent client communication.
“We depend on our clients to provide us with information in order to do our job,” she adds. “We are very deliberate in terms of establishing parameters and communicating expectations.”
In addition, they strive to add value by providing free training to their clients and by always thinking strategically on their clients’ behalf.
“We look for clients who take their finances and businesses seriously,” Abalos adds. “They are looking for a partner to help them succeed and will allow us to be consultative with them.”
The opportunity to work with these types of businesses motivates them to continue to grow and innovate.
“At the end of the day, we’re problem solvers,” Allen says. “There’s nothing we can’t bring to the table.”