Since 1985 Southwest has hosted our annual LUV Classic Golf Tournament which has a longstanding tradition of helping children’s charities.
This year the event was canceled in light of COVID-19, so we celebrated the LUV Classic in a unique way by donating $1 million to 101 local charities who focus on serving children, their families, and communities. An organization in every domestic city we served received a donation, including Phoenix based organizations Native American Connections and A New Leaf.
Over the past 35 years, the LUV Classic has supported 213 charities across the country and donated more than $19 million to support life-changing programs and services for children and their families. It is our honor to support the inspiring and transformative work the 2020 LUV Classic recipients are doing to help their communities thrive. For the full list of recipients, click here.