Circle of Champions marks an evolution beyond Fiesta Sports Foundation’s traditional sponsorship model. Circle of Champions partnerships are anchored by the naming rights of a signature Foundation event or program and deeply integrated year-round through customized activations into two or more additional Fiesta Sports Foundation initiatives, programs and hospitality experiences.
Fiesta Sports Foundation and Phoenix Children’s have partnered since 2011, with nearly $1 million in financial contributions to advance pediatric emergency and trauma care, inclusive play and innovative patient experiences. The longstanding relationship also includes more than 11 years of Give-A-Thon support, hospital visits, Fiesta Bowl Parade participation and other community efforts benefiting Arizona children and families.
“Circle of Champions is our premium partnership platform for organizations that want to connect their business, their people and their purpose to Arizona and to the Fiesta Sports Foundation in a deeper and more meaningful way than a simple sponsorship. Our approach with partners in this program is ‘what can we accomplish together’ rather than ‘what assets do you want to buy,’” said Erik Moses, Fiesta Sports Foundation Executive Director and CEO. “We often talk about the power of teamwork in sports, and to achieve big goals, you need committed teammates. Phoenix Children’s plays a pivotal role in Arizona and their addition to our community engagement platform will allow both organizations to achieve even greater success together.”
As Founding Partner, Phoenix Children’s will be integrated year-round across a range of Fiesta Sports Foundation initiatives, including the recent AED Assistance Program and Wellness Forum, Wishes for Teachers, youth football and flag football, patient and family experiences, and community engagement throughout the state. Naming rights for Phoenix Children’s signature event will be announced this fall.
“At Phoenix Children’s, we have a bold vision to improve the health of a generation,” said John R. Nickens IV, President and CEO of Phoenix Children’s. “Partnering with Fiesta Sports Foundation helps us reach even more children and families where they learn, play and grow. By working together to support the health and well-being of Arizona’s kids, we can help them build a healthy future.”
Circle of Champions further reflects the evolution of Fiesta Sports Foundation – an organization whose season never ends and whose impact lives on. Circle of Champions will identify perspective partners that believe in the shared purpose, want year-round participation and measurable outcomes. Because Circle of Champions partners will be involved in all aspects of the Fiesta Sports Foundation portfolio, they will have a higher level of engagement and value – resulting in more involvement and more frequency across more Foundation programs.
Organizations and companies that wish to learn more about being a Circle of Champions member should visit www.FiestaSportsFoundation.org/Feature/Circle or contact Bryce Hancock at bhancock@fiestasports.org or 602.501.5481.
Fiesta Sports Foundation has established a statewide, robust, year-round community engagement platform, providing $35 million in charitable funding to Arizona communities over the last 15 years and reaching all 15 Arizona counties and 22 tribal communities. The Foundation serves more than one million Arizonans and impacts more than 600,000 youth annually through live sporting events and charitable programs focused on youth, sports and education. Circle of Champions partners are positioned to plug directly into that platform, making a meaningful difference alongside the Foundation rather than building a community engagement program of their own.
ABOUT FIESTA SPORTS FOUNDATION
Since its inception in 1971, the Fiesta Sports Foundation has been a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans during and outside of college football bowl season. As a nonprofit organization, it is driven by its vision to create unforgettable experiences through world-class sporting events, unparalleled hospitality and life-changing community impact. Through the Vrbo Fiesta Bowl, Cactus Bowl and its year-round events, including the Fiesta Bowl Parade presented by Lerner & Rowe, corporate partnerships and numerous community events throughout the year, the Foundation provides charitable resources to support Arizona nonprofit organizations that serve communities through a focus on youth, sports and education. Learn more at www.FiestaSportsFoundation.org and @Fiesta_Bowl on X/Instagram.
ABOUT PHOENIX CHILDREN’S
Phoenix Children’s is one of the nation’s largest pediatric health systems. It comprises Phoenix Children’s Hospital – Thomas Campus, Phoenix Children’s Hospital – Arrowhead Campus, Phoenix Children’s Hospital – East Valley, Phoenix Children’s – Avondale Campus, four pediatric specialty and urgent care centers, 12 community pediatric practices, 20 outpatient clinics, two ambulatory surgery centers and seven community-service outpatient clinics throughout the state of Arizona. The system provides world-class inpatient, outpatient, trauma, emergency and urgent care and has been serving children and families for more than 40 years. Phoenix Children’s Care Network includes more than 1,405 pediatric primary care providers and specialists who deliver care across more than 75 subspecialties. Alongside our colleagues, collaborators and communities, we’re elevating pediatric care, education and innovation, so we can all grow healthier together. For more information, visit phoenixchildrens.org.