Seniors count their blessings
No longer satisfied with a life of leisure, today’s retirees seek choices that allow them to maintain the type of active lifestyle the Beatitudes Campus has supported for decades.
A pioneer in a continuing care design for retirement living since 1965, the not-for-profit ministry of the Church of the Beatitudes serves approximately 650 residents on its 22-acre site in north-central Phoenix.
The Campus offers several levels of care, including independent and assisted living in an apartment setting, as well as a 24-hour skilled nursing option with respite, rehabilitation, physical therapy and longterm care. One “neighborhood” also serves residents with moderate to severe cases of dementia or Alzheimer’s disease.
According to President and CEO Peggy Mullan, the slumping housing market has affected the Beatitudes Campus’ cash flow. But adjustments were made to combat the growing number of potential residents who were delaying relocation to the community.
“We have created incentives to help people – including discounts, moving assistance, security services – while their homes are vacant and on the market, and delayed payment of entrance fees,” she said.
Recently, the first phase of a community redevelopment at the Beatitudes Campus was completed. In addition to refurbishing several buildings, 199 new residences were added, as was an 18,000-square-foot Town Plaza to give residents more shopping and dining options.
As for the future, Mullan believes meaningful healthcare reform could make things brighter for elders and the senior care industry.
“Preventative medicine and flexible benefits will give people the option to care for themselves in a manner that fits their values, and open tremendous opportunity for providers in home-based services, telemedicine and adaptive housing,” she added.
-Written by Tom Trush. This story originally appeared in the January 2010 issue of IMPACT Magazine