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Businesswoman Spotlight: Amy Goad

Logo of Sendero, a business or organization with a presence in Phoenix, AZ

Sendero, a management consulting firm with expertise delivering strategic planning, digital transformation, and organizational effectiveness solutions, is pleased to announce the promotion of Amy Goad to Managing Director. As a key driver of Sendero’s healthcare practice and Phoenix Market Lead, Amy has demonstrated a commitment to delivering results for her clients. Since joining Sendero in 2011, Amy has developed extensive experience in strategic outsourcing, portfolio and program management, technology and systems implementation, IT strategy, vendor selection, and IT operations support.

In recent years, Amy has led the development of Sendero’s unique healthcare point-of-view through her thought leadership contributions to her clients and the firm. Amy’s history of working with a variety of healthcare systems has enabled her to bring a well-rounded perspective to each of her clients across the country. In recent client engagements, Amy has led initiatives to design healthcare analytics operating models, establish strategic vendor alliances, implement organizational data governance, operationalize a project management office, and optimize project delivery processes.

She has presented her unique approach to healthcare leadership at national and regional conferences, including the HIMSS Global Health Conference. Additionally, she was named one of Consulting Magazine’s 2023 Rising Stars for Excellence in Client Service in the Healthcare Industry.

Amy holds a Bachelor of Business Administration in Entrepreneurship and Marketing from the University of Oklahoma.