Big news! Our company has continued to grow and evolve over the last 7 years, and it’s time for us to give our brand an exciting refresh. We’re giving a first look at our new name and logo as we get ready for the launch of our new-and-improved website coming soon!
What Will Change, and What Won’t
Our brand refresh will consist of a new name, a new logo, and a new website (coming soon) that will be optimized to serve users better, making research, data, and insights more accessible to the public. What isn’t changing is our mission to provide Strategic Research, Trusted Data, and Actionable Insights – this remains the cornerstone of our company. Our market research and public affairs polling services, our content, and our dedication to being a trusted resource will not change. Most other key identity assets – brand colors, typography, etc. – will stay intact, demonstrating that our “facelift” won’t make us unrecognizable.
New Name and Logo
We took an introspective look at ourselves to determine how we could reconfigure our brand to better represent us as a team and as a company that has built a dynamic future ahead of us. With this focused goal at the center, we crafted an updated brand identity that overarchingly reflects our vision, our history, and the value we offer. The new name and logo design lead us to the most important piece of our refresh – a new website!
New Website
An in-depth audit of our current website revealed a perfect opportunity to create coherence between our updated image and our digital presence. We ventured into building a new website that would enhance the user experience with the look and feel of freshness matching our new branding. When our new website launches, you’ll notice clearer pathways and easy-to-digest navigation to lead you right where you want to go. Search bars, category/topic tags, and streamlined journeys will reduce browsing to find exactly what you’re looking for.
And these improvements are just the beginning. We will continue to keep ease of use and simplicity at the core of our website design as it evolves along with us.
What to Look for Next
To help ease into this refresh, we will send out a series of emails highlighting key updates and providing more details on what you can expect to see from us. Once the new website is launched, we will update our digital presence, content, and email addresses to reflect these changes.
Our new name and logo will soon be joined by a new website and our network of contacts will be among the first to see the big reveal. If you’d like to be included, sign up for our newsletters at the bottom of this page.
We are so excited to share this news, and we can’t wait to show you our new website!
Sign up for our Newsletters, follow us on Twitter, and add us on LinkedIn to stay connected.